Having worked with GoPro cameras for a few years, I had originally ignored the GoPro CineForm Studio software. Probably out of the usual disregard for packaged software, but also due to it being marketed for a while at the 3D users.
I've added it to my workflow lately at it performs better (somehow) on my Macbook Pro for simple preview/rename/sort operations than VLC does for my tastes. I have tried using the conversion batch processing also, but I was wondering what use turning a 271 MB source MP4 file into a 2 GB MOV file is?
I'm using FCP X as my NLE, which has recently even replaced Lightroom/Quicktime for timelapses, and I'm curious if there's a point to the conversion workflow for this environment? There's a YouTube video by GoPro themselves that doesn't explain this, and they seem to be ignoring user comments asking similar questions.