So I was wondering whether anyone has any idea whatsoever how to achieve this particular effect? I'm knowledgable primarily in Photoshop and Illustrator but there must be an easier way to achieve this 'building out of lines' - effect as I would name it?

Related material:

Actual effect - "Scanline Splashscreen"

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Try something like this:

Make the tree and line as a black image with a white background. enter image description here Pre comp your tree and line to make a single comp.

Make a green solid layer and put it beneath your tree comp. Make the tree comp invisible for now. Apply a Venetian Blind (or Grid Wipe) effect to the green solid layer, in order to get the small horizontal scan lines. Don't keyframe it - the objective is just a tree made of thin lines. enter image description here Use a Track Matte on the green solid layer to reveal the shape of the tree layer above. Set it to Luma Inverted Matte.

Now you need to make the big blocks step in across the tree shape. Make a new comp, and put a copy of your tree shape in here as a guide layer. Set its opacity to 30% so you can still see it, but you can see everything else you're going to add.

Now we add some blocks: To do this, I would use text squares in the correct shape around the tree, then animated using the Typewriter effect. Do one set of these for the left to right blocks only, leaving a space for the right to left blocks. Duplicate your "left to right" blocks layer, and scale its x-axis by -100 Make the two sets of blocks different colours so you can see what's going on. Adjust the keyframes on the typewriter effect until they come in at the right rate. enter image description here

Put your comp into your main comp (I called it "line draw ins") and make it invisible. Go to the layer with your green scanline tree in it, and apply a Set Matte effect to it. In the Set Matte effect, in the "Take Matte from Layer" setting choose your "line draw ins" layer. This is using your typewriter blocks as a matte (like the track matte we did earlier but can be anywhere in your comp).

Add in your text layer in the right colour set some opacity key frames on it then add an adjustment layer to make it look glowy and noisy, in whatever what your want to... (there are many tutorials on how to make things look like VHS videos). I put a glow and a channel blur on the adjustment layer. enter image description here

Video example below:


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