It can be, basically you need a program with some sort of color corrector. In Premiere its called the three-way color corrector/fast color corrector, in vegas, its secondary color corrector I believe.
In PP, using three-way color corrector/fast color corrector, all you have to do is select an area that should be white in the frame using 'white level' and it will figure it out for you. Alternatively, you can go to the midtones section, and drag the color pin in the opposite direction. So for you, the video is too blueish, and thus you need to add some warmth or yellow/orange.
The above is a picture from Sony's color corrector (same principles apply as in PP). Basically, in the 'mid' section (its always the center color wheel), you want to move the dot between the Red and the Yellow areas or between 90 deg and 180 deg until you feel you have compensated enough for the white balance mistake. Bare in mind, if the white balance is really off, this will also change the dynamics of the other colors and may look weird, so experiment with the highs and lows as well by compensating for this effect.
You can use rgb scopes and vectorscopes to determine if you are doing things correctly. In your case you have a spike in the blues right now, and not enough red, so the closer those spikes get to each other within reason the better.
If you have skintones this can be complicated. But generally, you want the vectorscope to show a line of 'data' around 120 degrees (the skin tone line - seen below).