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It's usually just called "film-within-a-film," "movie-within-a-movie," "play-within-a-play," "play-within-a-movie," or whatever's most appropriate to the situation. There's a french term which describes it (mise en abyme), but as an english speaker, it's often more practical just to describe the technique however it appears. The Wikipedia entrance on story ...


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I'd recommend posting this same questions on the Startups Stack Exchange. There are a lot of people on that forum who will have great business advice for you!


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One good place to start would be the US Small Business Administration. You're going to have to file for a business license, pay taxes, learn about the law, consider hiring employees, etc. This website has information on all of those topics and more. You also might want to look into small business classes at your local community college.



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