I am creating my own content. We have recorded uncompressed, and are now at the exporting stage.
This video will be downloaded, not streamed via YouTube or Vimeo. So far, we are rendering it at 5Mbps bitrate and it is coming in at very high.
It ranges from 23MB/minute to 38MB/minute for 720p high-def quality (mp4).
However, I know that many videos downloaded from the internet, for example -
Film Riot - has an HD file that is 84.5MB for 10:11 (so that works out to about 8.45MB/minute). The quality still looks nice...not necessarily THE BEST....but definitely pretty decent.
Film State - has an HD MP4 file that is 203.5MB that runs 25:50 (so that works out to about 7.8MB/minute).
HD Nation - has an HD MP4 file that is 236.2MB that runs 17:55 (so that works out to about 7.8MB/minute).
How do I get it so low, but quality still being so high?