If I'm making 4-minute videos and everybody's dropping off after 2, then I'm doing something wrong. However, I notice that sometimes I watch a much longer video, often because the quality of the narrative is so good. When trying to craft engaging content, what factors influence a viewer to watch the video to then end?
Here are some factors I've considered:
- Shot variety such as B-roll and multiple camera angles
- Dramatic tension
- Authentic responses to interview questions (in a mini-documentary)
- Production value (color grading, audio mix, etc.)
- Motion graphics
- Video length